Jan 12, 2023
What is revenue enablement and should it be something that you need to coach your reps on?
My guest this week is Stephanie White Senior Director of Revenue Enablement at Loopio.
Stephanie is going to explain what the difference is between revenue enablement and sales enablement and touch on why your sales team is bigger than you think.
"Are you leveraging enablement for onboarding? Are you leveraging enablement for ongoing growth for your team? Are you leveraging enablement for mastery growth and development for your team? My guess on that one is probably not for the majority of listeners.
What I mean by that is, if you have somebody who's at 80% attainment and somebody who's at 60% attainment our natural reaction can be 'deal with the problem'.
You are one person and you cannot be all things to all people, so partnering very strategically with your enablement partner to do a 'divide and conquer' for 'growth of both' is a resource you want to make sure you're leveraging in 2023. Your enablement team is part of your direct sales team, and that can take so many forms."