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Sales Coach


Mar 14, 2024

Sales leaders and teams can adapt to changing dynamics in enablement and training by embracing a holistic approach that integrates stakeholder alignment, innovative delivery methods, and cutting-edge technology.

My guest this week on the Sales Coach podcast is Gary Broadbent, VP of Global Enablement at JAGGAER.

Gary has over 20 years of experience in implementing and selling software solutions for various business functions and markets. He is also passionate about driving performance improvements across employees, partners, and customers.

In today's episode, Gary shares his insights into stakeholder alignment, innovative training delivery, and the utilisation of technology to provide a comprehensive blueprint for creating a dynamic and effective enablement ecosystem.

This ecosystem not only supports the continuous growth and development of sales teams but also ensures that training initiatives are closely aligned with the strategic goals of the organisation, thereby maximising the impact and efficiency of sales enablement.

 

Tune in today and you'll learn the following: plus MUCH MORE:

  • The importance of stakeholder alignment and transitioning from tactical projects to a cohesive global enablement program
  • Techniques for delivering engaging and impactful training sessions that go beyond traditional methods
  • How to leverage technology to enhance the efficiency and effectiveness of sales training

 

As Garry says: "My role as a leader is to relate to the end audience as much as possible, and that means providing different mediums and different ways to connect with them in a way tha is going to make them want to engage and help the training stick. But there's no one trick pony or silver bullet to any of this....It's about finding the right opportunities and the right way to be able to drive people to want to take training."

Get ready to discover how to revolutionise your sales enablement strategy, harness the power of technology in training, and create a more engaging and effective learning environment for your team.