Dec 8, 2022
Do you have a Sales Enablement function? If you do, how can sales leaders get more from the Enablement team?
My guest this week is Ben Purton, Director International Sales Enablement at Ring Central.
Ben is going to give you 3 ways in which you can get more from working with your sales enablement team.
Ben calls Sales Enablement the ‘glue’ of the business.
’We are internal salespeople. So I try to quantify the RoI of key projects. It’s really about understanding and working with the right stakeholders. Those can be Sales or Solutions Engineers, Channel, Partnerships or marketing.
‘My head of international sales will say that we make them fitter as salespeople.
So wherever they sort of have that where they’re coaches as an organization, so not only are we the strategic right hand, so our sales leader will use us as a sounding board will help us with strategic initiatives.’